Nera Agro is a fintech startup reshaping how payments and financing happen in the agricultural sector. By connecting producers, suppliers, and financial institutions, they’re building a digital ecosystem that transforms how inputs and livestock transactions are financed.
When we joined, everything had yet to be built. The challenge went far beyond UX—it involved validating the business model, designing the user experience, and building trust in an ecosystem where credibility and personal reputation are everything.
The start-up challenge: Everything to be done.
The agro ecosystem thrives on tradition, trust, and personal commitments, making reputation everything. Our solution unites all stakeholders seamlessly, protecting their integrity while building a strong foundation for a new company’s credibility.
What I brought to the project: A truly full-stack designer.
Upon joining a revitalized team consisting of developers, business analysts and business owners as stake holders, we initiated our journey by defining, through a Design Sprint, the concept of the "Unique" Nera product.
Design Sprints & workshop facilitations
Business refining by concept testing
Prompt designing 12 protopersonas for the tests results maintaining consistency with A.I.
Building the pitch and send it to the moon.
Defining the business model at the different pivot stages
